How to stand out in your marketplace

Portable building specialists Aganto were determined to optimise their opportunities when they attended an industry show at the NEC. As well as revamping their marketing materials in preparation for the event they were looking for ways of standing out from their competitors.

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Released: Thursday, 31st March 2011

Marketing Manager Kathy Jones explains: “Attending a trade show is a significant investment in itself so we wanted to make sure we would make maximum impact when we were there. This meant scrutinising the marketing collateral we already had and taking a decision on what could be improved and what else we would need to represent our company in the strongest way possible.

“We involved Quiet Storm in the process and sought their design expertise. We needed a new graphical message so that we could re-skin an existing pop-up system and required product data sheets that were consistent with our branding. A new corporate brochure was also a high priority and we asked Quiet Storm to create something dynamic.

“We are really pleased with the new materials and the impetus they have given to our marketing efforts. The new graphics worked really well at the exhibition. Despite having one of the smaller stands and assigning a relatively small budget to the show we still captured the attention of visitors as they stopped to look at our boards. This made it easy for us to step in and engage with them.”

To ensure Aganto’s brochure stood out from the rest of the market Quiet Storm researched competitor information and came up with an innovative layout. To generate further enquires the brochure also included an offer of a free on-site survey.

Aganto supply a broad range of temporary buildings and structures, from canopies through to specialist prefabricated buildings. Operating from sites in Newbury and Stoke-on-Trent the company is well places to serve the needs of customers across the UK. Aganto’s buildings are used in a wide variety of applications. They provide emergency, next day solutions after fire or flood damage and serve as temporary or extra facilities wherever covered structures and extra space are required
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