Ready for action at military exhibition

Armadillo Merino manufactures next-to-skin body armour designed to be worn in extreme conditions. As a new company it was vital they made an impact at their first trade show.

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Released: Tuesday, 13th December 2011

Managing Director Andy Caughey explains: "The Soldier Technology Exhibition was crucial to the launch of our Armadillo clothing range. We had prepared our marketing story and samples and this was our opportunity to hoist our flag. However, we needed a generic exhibition system that could be used to promote the clothing to a range of potential customers as well as for this show. Quiet Storm designed a pop-up system and banners that showcase the brand and allow us to add supporting materials specific to each marketplace. For this first exhibition, aimed at the military, they created A4 ‘Show Cards’ that highlighted the benefits of the clothing to that audience. These worked really well. As stand visitors picked up a card it created a great opportunity for us to engage with them. Quiet Storm also created business cards, a price list, stickers and our Look Book, essentially a product catalogue. Pulling together a range of print and banners in various mediums, in time, was a challenge and Quiet Storm proved to be up to the task. The quality was excellent and we have received many favourable comments."

"Our brand colour is purple and this is a notoriously difficult colour when it comes to consistency across different mediums. Quiet Storm said they were confident they could colour-match throughout the materials and this was one of the reasons we chose them for the work. The team were great to work with, quotes were received quickly and work was completed on time with good follow-up. Our visits to their offices were beneficial too. It gave us further understanding of their capabilities and allowed us to expand our thinking about new ways to market our products. When you are working in a marketing environment it is refreshing when you meet someone who speaks your language – we found this at Quiet Storm."

Armadillo Merino chose an easy to erect pop-up exhibition system, with magnetically attached graphic panels, to create the backdrop to their exhibition stand. With the addition of two lightweight pull-up banners and a range of branded marketing materials they are well equipped for promotion at exhibitions large or small.

Armadillo specialist clothing harnesses the unique qualities of top grade merino wool. A high performance fabric is created that feels soft and comfortable against the skin yet acts as a protective layer against extreme heat and cold. Due to the wool’s self-cleaning properties, garments can be worn for days without the need to wash them. They are ideal for military personnel, rescue teams and extreme sports enthusiasts.

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