B2B News

	Complex mailing project put in ‘safe hands’ Outsourcing the production of a complicated communications project, where time was tight and accuracy paramount, relieved the pressure in a hectic communications department.  Read more...
	Video clip keeps key figure in the frame at sales pitch When infrastructure company Bardon Contracting realised that a crucial member of the team would not be available for a high profile pitch it turned to video to bridge the gap. Since he could not attend in person the manager was filmed presenting straight to camera and the clip inserted into the Power Point show used in the meeting.  Read more...
	Vibrant design attracts young audience and helps company build for the future A fresh design concept can breathe new life into a company’s marketing efforts. When the product or service is aimed at teenagers the message needs to be powerful and bang up to date.  Read more...
	Reaping the rewards of an integrated marketing campaign Rudolph & Hellmann Automotives had won the respect of its select list of blue chip clients but was relatively unknown to the wider industry. Guidance was needed on how to present its logistics services to the marketplace and develop the brand.  Read more...
	Glamorous event honours business champions of 2009 Actor Brian Blessed was this year’s celebrity host of Derbyshire’s glittering annual business awards ceremony - one of the most highly anticipated events in the county. For this celebration of entrepreneurial talent and achievement to live up to its five star reputation the preparation and staging must be nothing short of excellent.  Read more...
	Direct mail campaign provides key to building database E-marketing is effective and inexpensive. But, if you haven’t got your prospects email addresses where do you begin? Airchannel Ltd used a variable data mailer to engage its targets and prompt them to provide the information needed.  Read more...
	How new websites saved money and sent visitor numbers soaring The internet is a vital resource for the Association of Train Operating Companies (ATOC) and its portfolio of websites attract millions of visits each year. As the voice of Britain’s passenger railway it markets a range of travel products to the public and supports a vast network of agents and, over time, each separate division developed its own web identity. A site by site make-over was called for that would increase traffic, allow easy content management and give a more corporate, standardised look.  Read more...
	Two minute video sells new product to cash and carry customers Fresh food specialist AB Produce was about to launch its range of prepared vegetables in the stores of a major nationwide wholesaler.  Read more...
	Graphics boards promote Green Team in regional offices Energy saving is a hot topic currently and the drive to cut fuel bills and reduce carbon emissions is stronger than ever.  Read more...
	Portable display stands are a flexible tool When a company has established its place as a market leader it is more important than ever to deliver a consistent message at every opportunity.  Read more...

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