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Making your product stand out from competitors is difficult at the best of times but for growers its doubly difficult – how on earth do you brand a mushroom?
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TAC Satchwell, a merger of Andover Controls, TAC and Satchwell, develops solutions that integrate data collection, information sharing, control systems and energy management for commercial, industrial and institutional buildings around the world.
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The merger of two competitors is always a difficult communication to manage, especially when their primary marketing tools are adverts in the same publications. Add to this, the look of the new merged company has to fall in line with that of the new parent company (a third company in the equation), and keeping the goodwill of either of the two new acquisitions becomes a very difficult task.
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Following a merger with one of its competitors in the temporary buildings sector, TempAstor had to quickly communicate the benefits of this commercial marriage to both sets of clients. They also had to have marketing material ready to respond to the advertising campaign which was produced a month earlier; and which honoured the prior commitments of both companies.
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A website should be the bedrock of any companies marketing collateral, however when two companies merge having been purchased by a third ‘parent’ company, the website is not the first thing to be considered.
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When Tour Andover Controls and Satchwell joined forces it was a major event in the building automation and energy management sector. Key clients were invited for a champagne drinks reception and dinner at The Waldorf, London where the announcement was made by guest speaker Sir Matthew Pinsent CBE.
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APL Logistics needed to get the attention of their target audience and project their services in the most positive and dynamic format. As a fully-owned subsidiary of Singapore-listed global logistics & container transportation company, NOL Group. Jonathan Zeffert, based in the UK and responsible for marketing across Europe wanted to get more from their budget.
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TempAstor marketing makeover has generated five times more leads ‘per £’ spent since using Quiet Storm.
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Flint Bishop & Barnett is one of the largest firms of Solicitors in the East Midlands, with offices in Derby, Nottingham and Ashbourne, the company has 23 partners and over 250 staff. A key part of their internal communications strategy is their annual conference.
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Funai are one of the world’s leading audio visual equipment manufacturers and produce a wide range of products for leading retail brands across the globe.
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