Bayer European branding strategy creates new look garden product range
When global giant Bayer purchased pbi, the home garden plant product care distributor they were left to their own devices for almost five years while extensive consumer and trade research was carried out. It was then decided that pbi Home & Garden product
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Released: Friday, 23rd June 2006
"This move will strengthen our market position on a pan European basis and, building on the corporate strengths of Bayer, help us drive sales of our leading garden products," says Bayer Garden Managing Director, Tommy Gill.
The new look branding needed to be applied across all media. Quiet Storm took the brand styling provided by Bayer European Agency and had to create a whole new look for the website, product brochures, the roadshow trailer and trade newsletter.
"Quiet Storm made the communication and vision of the new brand so much easier to execute as they could work on several areas of our marketing material at the same time - they understood what was required and we pretty much left them to get on with it. We were delighted with the finished results and the speed at which they were able to completely change our look to the new brand" says Jane Lawler, Head of Marketing Bayer Garden.
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