Brochures and displays help manufacturer proactively market their products
Globally-renowned building management systems company Andover Controls, a subsidiary of Balfour Beatty plc, was seeking to actively promote its range of Integral digital CCTV recorders when it called on Quiet Storm
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Released: Tuesday, 1st July 2003
"The aim is to raise awareness of the brand in a field where there are some major players," Lynn Wolfe, Marketing Co-ordinator of the company said. "And although we are still at a relatively early stage in the campaign, we are seeing installation organisations showing more interest and our partner organisations getting more enquiries.
"The items that Quiet Storm has created for us certainly seem to be arousing interest in DVXi, an application specific security package which allows the end-user to combine cameras and image capturing of varying resolutions according to the location on the premises for which it is intended.
"The fact that this is a market-led rather than product-led solution meant effective visual marketing was required and Quiet Storm has provided us with that."
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