Bus advertising is great for a very local audience

Released: Wednesday, 1st May 2002

Loughborough College wanted to get a message about it and its courses on the move and decided to book advertising space on the rear of a double-decker.

Quiet Storm had created a pop-up display system for the College using a montage of images to show the types of courses available.
College Graphic Designer Craig Smith says the idea behind the design was ideal for the bus:

"This type of medium demands strong images to grab attention quickly and convey your message with very few words.

"I was confident that Quiet Storm could transform the design from exhibition stand to public transport advertisement and that is exactly what they did. The design covers the entire back - including windows - and is certainly noticeable."

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