Fashion Fabrics brochure brings in top name

With a very small targeted market only 25 brochures were ordered and only one new client was required for the exercise to be considered a success

Released: Thursday, 1st November 2001

Fashion Fabrics is one of the largest manufacturers and finishers of fashion fabrics in Europe - their turnkey operation is used by the top names in high street fashion, including Littlewoods, the Arcadia Group and Woolworths. After having several design companies attempt to encapsulate their unique nature and put it into a brochure, Fashion Fabrics were introduced to Quiet Storm.

There are several different facets to Fashion Fabrics and it is how these elements combine which makes them so different in the industry - their difficulty was communicating the importance of this to the other design companies.

Quiet Storm was able to recognise the synergy of these elements and produced photographs, copy and a design that demonstrated the capabilities and reflected the quality of the company. As Fashion Fabrics' target market is relatively small QS recommended that they only have a short digital print run - this enabled them to measure the response of the first mailshots.

Quiet Storm Solutions produced a high quality, imaginative and informative 16-page brochure, which they printed in-house.

Are Fashion Fabrics pleased with the result? Speaking on behalf of the company, Yunis Ahmed said: "We sent a copy of the brochure to Etam. It served as an introduction to Fashion Fabrics and they now want to come to see us so it has done the job.

"We needed a professional company that could do that for us and Quiet Storm Solutions have."

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