Healthcare company rebrands to develop business
We are all aware of how trends change with time in areas such as fashion, interior and architectural design, and graphic design is no exception
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Released: Thursday, 23rd October 2003
It is easy to bring to mind large companies that have changed their corporate image and adapted their logo – the BBC and BP have each done it in recent times.
Cardiff-based company Nightingale, which provides a nationwide home delivery service for all brands of stoma, urology and continence products, decided that it needed to refresh its image after 20 years of trading.
Being in healthcare, the company wanted to retain a classic feel, but it recognised that it needed an image with clear, modern lines. The company was seeking a new look on which it could further develop its business.
Quiet Storm Solutions was recommended to Nightingale by an existing client in the healthcare sector. We chatted with them about what they were looking to achieve and used the information to create a new corporate image with new colours and new fonts.
They were delighted with the look and have used Quiet Storm to create business cards, stationery, leaflets and exhibition stands for them.
Sarah Davies, Managing Director of Nightingale, said: “Quiet Storm’s designs are working well for us. As well as the tangible benefit of a fresher, more modern appearance our new image has also created a feeling of renewal and pride among our staff which is hugely beneficial.”
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