Lightbox advertising used by shopping centre to promote events
Grimsby’s premier shopping mall, Freshney Place, was looking for an attractive and user-friendly way of providing information about the centre and future events taking place there
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Released: Thursday, 8th April 2004
Light boxes were chosen as the medium and Quiet Storm was given the job of creating the graphics for them.
The ones being used to display the “you are here” centre guides had to be drawn according to the location in which they were being placed, and Quiet Storm found their way around the work without a problem.
With the intense competition of bright images that any shopping centre presents, the artwork for the light boxes needed to be distinctive and appealing.
The fact that Freshney Place has subsequently used Quiet Storm to design printed store guides, a schools pack, magazine and newspaper adverts and bus panel advertising suggests that Frehsney was happy with the work!
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