New office makeover sets out to impress

As a part of the European branding exercise pbi, together with other Bayer Crop Science divisions were to be relocated to Cambridge Science Park. Their new building was to be an open plan shared resource and although giving up their identity, pbi needed t

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Released: Friday, 23rd June 2006

"I want people who walk through this building to know what it is we do, I want the feel of this part of the building to be unique to Bayer Garden" said Tommy Gill Managing Director.

Quiet Storm were sent adverts dating back almost 100 years and following a site visit presented their ideas. The ideas involved taking the new Bayer brand and incorporating milestones and old product adverts into the story of pbi. Upon entering the Bayer Garden area of the building the pbi story is told and the heritage of Bayer Garden understood. The interior colour scheme was also specified by Quiet Storm together with a totem pole style lightbox and two OneSystem display areas. The first display is used in a 'meet and greet' area and doubles as an internet cafe and presentation area, the second is in the main meeting room and provides a display area for the current Bayer Garden product range.

"Our offices have real impact and make it easy to communicate what we do and where we came from to new starters, new customers and journalists. We wanted our part of this building to reflect the personality of Bayer Garden and Quiet Storm have achieved this." Jane Lawler Head of Marketing Bayer Garden.

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