New packaging helps keep brand compete in retail environment

The key to success was trusting a company with the whole project

Released: Thursday, 1st November 2001

Ashbourne Biscuits, a family firm baking a range of high quality sweet and savoury products supplied to top London stores and quality outlets around the UK, has decided to undertake a progressive review of its image.

"I was a little reluctant to start the process", said Managing Director Roy Johnson, "as in the past I have felt a little like "piggy in the middle" - the designer tells you one thing and the printer another and I'm left to pick up the bill, but Quiet Storm took control of the project and liaised directly with our printer.

Roy also says it found the fact that Quiet Storm put forward a number of ideas refreshing in itself. "In the past I've been presented with an either/or but Quiet Storm gave me a selection of ideas from which to choose. The packs changed so far have been well received and I am looking forward to seeing Quiet Storm's inventiveness at work when we start on the savoury products."

Roy concluded "The new designs have been very well received by the retailers and have helped us to maintain shelf presence with the more established brands"

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