June 2006
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"It's potentially one of the best marketing tools we have ever had"Training video helps explain the benefits of revolutionary new product and boost sales for Tech-ni-Fold. Read more... |
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Bayer European branding strategy creates new look garden product rangeWhen global giant Bayer purchased pbi, the home garden plant product care distributor they were left to their own devices for almost five years while extensive consumer and trade research was carried out. It was then decided that pbi Home & Garden product Read more... |
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New office makeover sets out to impressAs a part of the European branding exercise pbi, together with other Bayer Crop Science divisions were to be relocated to Cambridge Science Park. Their new building was to be an open plan shared resource and although giving up their identity, pbi needed t Read more... |
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Creating the 'right impression' with 330 business peopleThey were exciting, they were fun, they were glamorous - the 10th Business Awards Derbyshire staged at Pride Park were a knock-out, sell-out success. And for the finalists in particular, the six companies that won the six awards, meant a chance to shine i Read more... |
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