NYK Logistics saves time and money with exhibition deal

NYK Logistics, global provider of integrated supply chain solutions needed a new brochure to provide existing and potential clients with information about its unique combination of services

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NYK Logistics saves time and money with exhibition deal

Released: Wednesday, 1st October 2003

The flexible logistics solutions that the company offers across a wide range of sectors needed to be reflected in their new sales brochure. The $13bn NYK Group-backed company were delighted with the designs of Quiet Storm.

By using a matrix of small pictures showing different services, different locations and different people on the document; allowed succinct details about NYK, to be used to communicate a relevant message to their entire target audience.

The designs were so well received that they have been used for a portable display system which has already been used to great effect at an automotive exhibition in Prague.

NYK’s PR consultant Phil Rennett said: “We were provided with the solution we were looking for and to be able to source both the brochure and exhibition system from the same supplier was highly beneficial.

“It means that there was total control over the imagery and colour. It was also time and cost-efficient because there was no need for transfer of software or hardware between companies.”

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