Offshoring, outsourcing, cost-cutting, delivering: a day's work for APL Logistics

APL Logistics needed to get the attention of their target audience and project their services in the most positive and dynamic format. As a fully-owned subsidiary of Singapore-listed global logistics & container transportation company, NOL Group. Jonathan Zeffert, based in the UK and responsible for marketing across Europe wanted to get more from their budget.

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Offshoring, outsourcing, cost-cutting, delivering: a day's work for APL Logistics

Released: Wednesday, 18th October 2006

Jonathan wanted to target specific customers in the retail, automotive, consumer electronics and hi-tech markets throughout Europe and after being introduced to Quiet Storm soon realised he could get everything he wanted from one company.

The initial marketing campaign used personalised postcards which incorporated the name of the recipient within the photo of the product they were responsible for sourcing overseas. Then came an opportunity with leading car manufacturer who were celebrating an anniversary with a high quality magazine which was to be distributed within the automotive sector.
Jonathan had concept in his mind and the designers at Quiet Storm were able to produce his vision.

“Working with the team at Quiet Storm has been a great experience, the quality of the work produced has been exceptional and very well received; judging by the positive feedback we have had. We have been able to deliver a very powerful message in a dynamic and creative way to great effect.”

Jonathan Zeffert APL Logistics.
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