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Accessibility is the watchword for most organisations today but if you are behind the marketing of the Disabled Person's Railcard you need to go that extra mile for your audience.
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Ashfield In2Focus were given the task to demonstrate the dangers of smoking to members of the general public who shop at Sainsbury's and promote ways to help people quit smoking.
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When businesses go through change there is always a level of uncertainty and people can become unsettled. How do you get the messages you wish to deliver to those who need to hear them?
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Working in strategic partnership with the pharmaceutical sector, Ashfield Healthcare has grown to be the number one organisation for contract sales and nurse advisors in the industry. This involves working alongside companies to promote and educate their new technology, drugs and medicines to key staff working in the medical community and hospital arenas.
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For 2006 all local authorities had to publish an on-line list of courses available for 13-19 year olds in the local area starting in 2008.
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When North West Leicestershire District Council planned their 'Love North West
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Since April, 2005 patients have been able to choose which hospitals they attend for diagnosed treatment. Hospitals also receive their department funding based upon how many patients choose their facilities. So it is critical that hospitals get the benefits of their facilities and treatment understood by those presented with the option.
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With a diverse audience and hundreds of course options, creating a website that could both deliver the relevant information whilst keeping the audience engaged was a challenge we needed to meet if we were going to compete with the higher profile colleges in the city and county.
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Ambex is the biggest trade event in the ambulance service’s calendar, all regional services are represented and many ambitious crew members attend to progress their careers within the service. Anything and everything relevant to emergency medical care is on show here and the overall standard of trade stands is very high with keen competition between the regional ambulance services.
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The need to communicate a strategy to an audience can be very difficult, particularly when all that there is to see is a document.
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