What do you want your brochure to do for you?

Rutland Plastics needed its new sales brochure to instil confidence and drive existing and potential customers to its website.

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What do you want your brochure to do for you?

Released: Monday, 10th May 2010

Marketing Manager Stuart Lovett explains: “We wanted the brochure to connect with manufacturers already using the plastic injection moulding process and also those considering a move from an alternative production method. The brochure had to clearly demonstrate our expertise, experience and design capability. In our brief to Quiet Storm we explained that the brochure was not expected to be our primary sales tool but rather be an introduction to us and our range of services. Each section should include a call to action, directing the reader to the relevant page on our website where they would find in-depth information.”

Quiet Storm’s design for the 12-page brochure includes striking montages of products and components mixed with images of Rutland Plastics personnel. This conveys the diverse capabilities of the company whilst emphasising expertise and customer service. Bold headings and small blocks of text make the content clear and easy to follow. Each page includes a customer testimonial plus an invitation to contact the company or visit the relevant web page.

Stuart Lovett added: “We are very pleased with the brochure. This was the final piece of our marketing ‘jig-saw’. Quiet Storm had previously refreshed our brand by designing new exhibition stands and by updating our website. The brochure echoes this new look and it’s something customers can keep on-hand to remind them of us. The bold colours and use of white space give a crisp, clean look and the reader can quickly find the sections they are interested in. As well as handing copies out at exhibitions and sales meetings, and posting out when requested, we will also be uploading a pdf version of the brochure to our website.”

Rutland Plastics has been leading the field in plastic injection moulding for more than 50 years. It is a family-owned business, working with customers and suppliers across a diverse range of industries to provide innovate and effective design, manufacturing and delivery solutions.

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