UK trade exhibition roadshow delivers results for LG

Released: Thursday, 1st November 2001

Exhibitions have played a key role in helping raise LG's brand awareness by more than 200%.

As part of the overall marketing operation, well-designed stands provide an ideal medium to present the brand to a target audience in an enclosed environment.

The importance of design in this process is crucial, since the primary aim of a stand is to communicate. The job of the designer is to establish the key message from the brief and design a stand which blends the corporate identity with this message, tailored to the particular environment. On top of this it must be practical, it must perform the sales and marketing functions, work within limited space, be able to be built and dismantled, often reused and evolved to maximise the investment - all within a realistic and sensible budget.

Quiet Storm has been able to provide LG with all of this and more - project managing, warehousing of exhibition stock and even providing on-site personnel to ensure that everything runs smoothly during the course of an exhibition.

LG Marketing Manager Jackie Woollhead said: "In the past three months we have had exhibitions and events throughout the UK all managed successfully by Quiet Storm.

"Above all the design input has been the vital ingredient to their appointment - it is this which makes the difference between success and failure; the difference between exhibition attendees being visitors or just passers-by."

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