Email your newsletter, promotions and offers using our Mail-Blast software

If you're not sending out at least monthly email newsletters, promotions or offers, you should be - it's one of the cheapest lead generation tools in your marketing armoury.

Sending relevant, high quality content-rich emails on a consistent basis to anyone requesting them or using data purchased will increase your prospect to customer conversion rates. It will also extend your customer lifetime cycle and value at a fraction of the cost of traditional methods.

Mail-Blast can generate all of the benefits experienced by conventional print-based newsletters but at a fraction of the cost - however, the writing style, content and call to action needs to be completely different. It needs a clear understanding of what the purpose is for your mailing, there are a number of different ways to use email marketing.

The three most effective ways to use email marketing are:

Special Offers
Invitations
Staying In Touch

Special Offers

Special offers like coupons and discounts are classic direct marketing techniques that translate extremely well to email. In order for an offer to be effective, it must provide something of real value to the recipient. Minimal discounts are not enough to get the readers’ attention; you have to offer something of substance. Don’t discount lower than your profit on the transaction, however. "Buying the business" rarely leads to a repeat sale, as this kind of customer will usually just go to the next such offer rather than build any loyalty. Lastly, having a time limit on these types of offers is extremely important, in order for the call to action to work. That’s why late night TV commercials always seem to end with "Offer ends midnight tonight. Call now!"

Invitations

Invitations to events like seminars, conferences, and other special events are another type of highly effective email marketing. Seminars work particularly well for service industries like financial services, insurance, etc. These types of offers can be very effective when sent using email. Repetition is extremely important; sending two invitations spaced apart before the event will increase the number of attendees. Clicking through from the email directly to a web page that permits online registration or RSVP can up to double the percentage of recipients that register. Sending an emailed reminder to people who have registered for the event is a good way to minimise on "no-shows".

Staying In Touch

Staying in touch with customers and prospects by providing useful information like newsletters or postcards is the third major email marketing technique covered here. As opposed to offers or invitations, where you are trying to get an immediate response from the recipient, the purpose of sending a newsletter is simply making contact. Keeping the information short, to the point, and most importantly useful is the main objective. The content can range from "how-to" tips to a digital photograph from a recent event. The point is to have something that the reader cannot see anywhere else, and that makes a meaningful connection because it is something that matters to them. The originality of the content is very important, as well. Your company’s individuality is your best weapon when it comes to standing out in the crowd against the competition.

The benefits above and beyond print based direct mail

Track the response

Send and Track the response to your email marketing campaigns using highly detailed real-time reports provided as an included part of the service at no extra charge. We provide the complete email marketing solution!

Mail-Blast software provides you with the five primary measurements of feedback on the success of your mailing:

the totals each of messages sent
message opens
opt-out requests

Managing your opt-in mailing lists

Manage your opt-in email marketing lists of customers and prospects. Enter new names easily using our web interface, upload your lists to our secure server, or even connect your website directly to collect signups. We even remove bad addresses, duplicates, and opt-out requests from your business' email list automatically.

To arrange a no obligation FREE consultation please complete our enquiry form - stating which days and times would be most convenient for us to call you for a brief and informal chat about your requirements.

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