Getting your target audience to visit your website
The answer is simple, to get your target audience to visit your website you must promote it. However, there are many ways that this can be done and some are easier and less time consuming than others. At Quiet Storm, we can provide you with advice or a full e-marketing strategy for your website.
Using Search Engine Optimisation to get your site ranked higher in the organic listings
Search engine optimisation is probably the most time consuming of all the ways to promote your website and even if you do everything by the book there is no absolute guarantee that you will get a top listing - or if you get one - that you will remain there, as search engines regularly reconfigure their search results criteria.
Search Engine optimisation is about getting the basics right and setting up systems in place that contribute to your websites value to users. Quiet Storm will build your website so that from the foundations up it will be as search engine friendly as possible and during your training we will provide you with the 'Killer Secrets of the search engines'.
Pay Per Click Advertising driving a highly qualified traffic to your website
This is probably the quickest way to drive traffic to your website but it is at a price. Pay per click advertising is where you pay to be on the results page of a particular search engine. The paid listings usually appear as a series of ads on the right hand side of the results page but more and more search engines are mixing them in with the organic results listed horizontally in the main area of the page.
The main thing about pay per click is return on investment. If we are driving traffic to your website at a cost, then we must have a measure on the return of that investment. If you have an e-commerce website then this may be sales, if not e-commerce then it may be enquiries generated or the number of people who sign-up to a user group or newsletter. The cost per enquiry needs to be calculated against your conversion rate of enquiries to sales. Quiet Storm have developed a successful model for creating 'pay per click' campaigns with proven results - to find out more about Quiet Storm's pay per click campaigns click here.
Off line marketing promoting your website in everything you do plus a little extra
Every piece of marketing literature, packaging, stationery, business cards, etc, should feature your web address - this goes without saying. However, there are many, many ways to promote your website off line but they should all fall within your overall marketing strategy. Your website should be fully integrated with your overall marketing strategy, driving customers and prospects to your website.
Even totally web based businesses advertise off line, using TV commercials, billboard campaigns, advertising and public relations to promote their products and services - it's all about getting the right balance and measuring the results. To find out more about Quiet Storm's off line marketing click here.
Online marketing using adverts, banners & directories are an effective way to promote your website and increase your organic search engine listings
The last five years have seen a surge in the number of directories on the web, from the likes of Yell.com to more industry based Applegate. The online directories work in exactly the same way as their offline namesakes but are able to offer features that cannot be replicated offline.
However, it isn't just directories that offer inward bound links. Most high volume sites now feature advertising banners either on a time based fee or pay per click. There are several advantages in using these paid for links and to find out more arrange a no obligation FREE consultation. Please complete our enquiry form - stating which days and times would be most convenient for us to call you for a brief and informal chat about your requirements.
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