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Website Features

Search engine ready

Search engine optimisation (SEO) is the process of making a website ‘search engine friendly’ through its technical makeup. The purpose of SEO is to get your website ranking at the top of search engines (Google, Yahoo, etc.) on key phrases that your target audience is searching for.

It is a reasonable assumption that some, or all, of your target audience uses the Internet. It is also very safe to say that if your website is not listed in search engines then your site stands little chance of being found.

The top 10 positions receive 78% more traffic than those in positions 11 to 30. The top 30 positions receive over 90% of the search traffic.” (Source: Web Developer’s Journal) A successful search engine optimisation campaign will generate greater volumes of traffic, potential leads and help build brand awareness.

How Quiet Storm make your website Search Engine Friendly

Search Engines and Directories have guidelines - something like a rulebook, which defines what design factors are considered good and bad from the search engines’ point of view. Or rather, what is considered legible and illegible - as search engine spiders do not have eyes and cannot see quite a few factors that constitute part of the aesthetically designed website, e.g. images, flash, etc.

By knowing what factors search engines use to rank pages, we can focus our efforts and achieve rankings without resorting to Spam (illegal methods which will result in delisting of your website from search engines). A search engine friendly website is thus the first step towards high search engine rankings.

Quiet Storm work with you advising on the design of your new website so that search engines can read, understand, index and promote it.

We will also provide you with a basic knowledge of how search engines work within your training session. This also details what you can do to promote your website within the ‘natural’ search engine listings and how ‘pay per click’ listings work.

Content optimisation is a key element within the mix of influences on search engines. Your website’s content is the search engine’s content, so search engines want sites with high quality content above all else. Web pages with high keyword density and text that accurately reflects the products, and services offered by the website. Some authors combat this by placing their keywords at the bottom of their pages in invisible text. But this method is considered Spam and will lead to blacklisting of your website.

Included within the standard pricing are guidelines on how your copy should be written to obtain more favourable results.

Copywriting services

Should you require, we have skilled content writers who can optimise your website’s content to enrich it with keywords while making complete sense to a novice, i.e. text content that appeals to spiders and surfers alike. The copywriting has to be quoted upon per website and is based on the volume of content and the format in which it is to be supplied.

Search engine optimisation process included within the standard packages includes:-

• Search Phrase Research & Selection
  You will be asked to supply x3 key phrases and identify the x3 pages to which they are relevant. (More may be researched and selected but this will incur additional cost - although through the training you will get instruction on this process should you wish to carry it out yourself.)
  
  
• Site Architecture Optimisation
  The architecture will be created in a ‘search engine friendly’ and you will be guided on the correct content formula.
  
  
• Incoming Links Development
  You will be provided with a tip sheet on what you need to do in order to develop the x50 quality inward links we recommend.
  
  
• Manual Submission and Paid Inclusion
  We will explain how the search engines interrelate, the importance of DMOZ and how it works.
  
  
• Pay Per Click Campaigns
  Review your competitors and explain your options. Provide a tip sheet on the benefits of ‘pay per click’ marketing.
  
  
• Alternative Marketing Platforms
  There are several alternative marketing platforms, such as affiliate, ebay, blogs, etc. We will provide you with an overview of how they work.
  
  
• Analysis and Reporting
  We will take you through your visitor analysis tools and explain how you can monitor and measure the success of your optimised key phrases.
  
  
• Continuous Improvement
  We will provide you with an overview of all of the elements which need to be continuously monitored and reviewed if you are to successfully promote your website on search engines.