Online adverts and banners drive traffic to your website and increase sales

Advertising on the internet is very different than any paper based advertising medium but on the whole the methodology remains the same - we need to put ourselves in the mind of your customer. Your banner advertising needs to be in the right place at the right time - when the internet user is most receptive to your specific banner's message.

Your banner adverts must motivate your target audience to take action and follow the golden rules of headline creation - offer your single minded proposition, possibly a freebie
Animation can get attention but in the wrong place it can be just annoying
Colour is important but which colours you should use depends upon your adverts location
Your advert needs to load very quickly as it won't be the primary focus of the internet user when waiting for the page to load - so we want to be one of the first things they see when the page builds up
Once selected your potential customer spends on average just eight seconds making their mind up whether you have what they are looking for - make sure the page they land on (after clicking your advert) telegraphs your offer to them

With the maturing of the internet audience there is an argument that banner advertising is losing out as people now tend to navigate using search engines. The search engines offer their own 'Pay Per Click' (PPC) online adverts, some of which are graphic but the majority just appear alongside the organic search results.

Unlike search engines, your online advert or banner may not be a 'PPC' but charged 'PPI' pay per impression - this means that every time your advert appears you pay. The way both forms of advertising work is to 'charge' your account with an amount which is eroded as your advert either receives 'click throughs' or simply appears on the page.

The major benefit of this form of advertising is that it is so easy to manage - you will know exactly how many 'click throughs' were generated and you 'should' know what business was generated as a result.

Measuring the performance of your advert

By phone: Non-geographic telephone numbers (for example those with a 0870 prefix) which forward on all calls made to your number and in doing so register every enquiry made by telephone, including the time of day and any 'dropped' or 'unanswered calls'. Quiet Storm are able to offer you this service, providing an accurate measure of all telephone enquires generated by your online or banner advert.

Through your website: Driving readers to your web page will create expectations and your web page must deliver the information they seek. The web address should be unique to the advert enabling all visits to be recorded. When at the web page there should be an offer. Your offer will require they 'complete this web form to receive...' providing you with valuable customer profile information. Quiet Storm can create web landing pages so that you may have an accurate measure of all web traffic and enquires generated by your advert.

Physical evidence: Vouchers or 'present this advert for...' help monitor 'through the door' traffic. This very much depends upon the services or products you offer but is one of the ways you can measure the physical response to your advert.

Prospect list

Anonymous readers have no value - so you need to develop strategies that make readers willingly supply you with information. Every advert can build a prospect list.

Research & testing

Through our extensive research and understanding of what works (and more importantly what doesn't) it is possible to minimise the 'experimentational' element of your online advert or banner - thereby saving your budget and helping to improve your return on investment.

To arrange a no obligation FREE consultation please complete our enquiry form - stating which days and times would be most convenient for us to call you for a brief and informal chat about your requirements.