Direct mail - one of the most powerful and cost effective ways to generate new business leads
Imagine having the ability to personalise your communication to your ideal target customer - including reflecting their age, sex and even ethnicity in the design. This level of personalisation is now available and communicates your message far more powerfully than ever before, as a result, response rates have increased dramatically.
Email marketing has revolutionised business communications and automated fax broadcasting can reach thousands just as efficiently. As a result, post is no longer the only method of delivering direct mail.
The key is choosing the right medium for your specific task - how are you:
- keeping your customers informed of your products and offers
- promoting an offer or marketing campaign
- carrying out customer research?
Each medium is suited to a particular style and function - Quiet Storm can help you select the best combination for your requirements.
Variable data direct mail is set to change the face of marketing
Variable data can make your marketing message more personal than ever. Offers can be totally customised to the recipient, and you can speak to audiences in their language about the things they are interested in.
Creating tailored messaging involves breaking down databases into 'specific customer profiles', the only restriction is the quality of the data you hold - think about how you can make your message more tailored to the different groups within your prospect and customer database. The more relevant your message is, the more likely it is to get read and acted upon.
Quiet Storm can help with this profiling and the procurement of mailing lists. We can provide you with filters, tools, and systems which will help you deliver a very focused sales message to engage your target audience.
Greetings cards to build customer loyalty and reminds them that they are important to you.
Most people enjoy sending and receiving greetings cards, whether the cards are sending birthday greetings, a thank you, or celebration of a religious occasion - we tend to be in a lighter, more receptive mood.
Many of the supermarkets now send out 'birthday cards' with offers to tempt the shopper back in store. Giving away a £3.00 tub of ice cream will hardly break the bank and those responding are likely to have a more positive feeling towards the sender building brand loyalty.
The process must be systematic, automated, and fully integrated into your marketing strategy - testing which cards and offers get the most favourable returns. Quiet Storm can provide you with everything you will require to set up your greeting card campaign and executing and measuring the return on investment.
Even if your customers skim their letters, it's hard for them to avoid reading a postcard
Postcards are great they provide the fastest delivery route to get your direct mail message to your target audience – it's a billboard in the post. A billboard must get its point across quickly because people are driving by at high rates of speed. It does this by combining words and pictures and usually in no more than three elements to keep it simple. The advantage of a postcard over a billboard is that you know who has seen it (so can monitor the different responses – time to respond, geographic, etc) and you have the reverse side of the card for more information.
Communicate the bigger picture and include client testimonials using a printed newsletter
The average time spent reading a newspaper or magazine advertisement is 3 seconds. Customers will spend significantly more time reading your newsletter, which is more likely to provoke a response because a newsletter benefits both your customer and your company. Newsletters work because they increase customer loyalty by reminding customers of specific benefits of your company or brand, which may have been forgotten.
Newsletters can:
- Encourage customers to spend more
- Make customers aware of new products and services
- Drive visitors to your website
- Provide customer feedback
- Help you sell using the power of testimonials
Email your newsletter, promotions and offers using our Mail-Blast software
If you’re not sending out at least monthly email newsletters, promotions or offers, you should be – its one of the cheapest lead generation tools in your marketing armoury. By sending relevant, high quality content-rich emails on a consistent basis to persons who have requested to receive your emails, you will increase your prospect to customer conversion rates and customer lifetime value at a fraction of the cost of traditional methods.
They can generate all of the benefits experienced by conventional print-based newsletters but at a fraction of the cost - however the writing style, content and call to action needs to be completely different. It needs a clear understanding of what the purpose is for your mailing, there are a number of different ways to use email marketing. The three most effective ones are:
- Special Offers
- Invitations
- Staying In Touch
To arrange a no obligation FREE consultation please complete our enquiry form - stating which days and times would be most convenient for us to call you for a brief and informal chat about your requirements.
© 2008 Quiet Storm Solutions Limited
