Even if your customers skim their letters, it's hard for them to avoid reading a postcard
Postcards are great they provide the fastest delivery route to get your direct mail message to your target audience – it's a billboard in the post. A billboard must get its point across quickly because people are driving by at high rates of speed. It does this by combining words and pictures and usually in no more than three elements to keep it simple. The advantage of a postcard over a billboard is that you know who has seen it (so can monitor the different responses – time to respond, geographic, etc) and you have the reverse side of the card for more information.
The Top 10 Advantages of Using Postcards
1. Postcard marketing is affordable, even for the smallest of businesses.
2. When you're marketing with postcards, your competition doesn't know it. However, they'll definately know it if you're advertising in the newspaper!
3. It's easy to track your results. Your card can tell recipients to bring the card to the customers-only party at your place of business. The card would be their admission ticket.
4. Postcards are versatile. In a single mailing, you can seek business from prospective customers, and solicit repeat business from existing customers. Better yet, a postcard isn't just something to send through the mail. You can use postcards as oversized business cards, newsletters and mini-information sheets.
5. Your postcards can "brand" you and your business in ways that most marketing materials cannot. If you start and stick to a regular postcard-mailing program, you and your business will gain quite a reputation, perhaps even a little notoriety.
6. Testing an offer with postcards is easy. Just send your card to a small group of people and see how many of them respond. If you're satisfied with the results, then roll out a bigger mailing.
7. Postcards don't waste people's time - they don't even have to open an envelope to see your artwork or read your message.
8. Postcards don't take up a lot of space. Your customers can carry them in their shirt pockets, or carry them in their pocketbooks, for that matter. Hey, some of them might even create a postcard display on their refrigerator door!
9. Postcards are inexpensive to print.
10. Postcards are easy to redeem. If you're asking your customers to bring your postcard to that customers-only party at your business, all they have to do is show up with the card.
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