Events, conferences & seminars that reach your target market and leave the right impression
Events can be used to reward your employees or develop relationships with your existing and potential customers. When done right they are a very powerful and memorable marketing tool.
Events don't have to be a major expense to be successful but they do require complete focus - clear objectives, careful planning, meticulous attention to every detail, military like execution, post event debrief and return on investment analysis.
Quiet Storm have been involved in events for the past 10 years - it was born out of one of our clients frustration of wanting to have a professional event without a dedicated event company organising it for them. They wanted something more personal, someone who would be there to work with them after the event and build on the relationship developed.
Since providing this service, we have found that our approach, straight talking and pragmatic solutions have proved a successful formula for many of our existing clients. Our ability to take on a whole event or offer help, advice and support at any stage for any element has even won us some new ones.
Events generally fall into two areas, those which, are aimed at your internal audience, your employees and stakeholders; and those which are focused on your external audience, your customers and prospects. Below is a brief summary of the business benefits of using an event for each type:
Events that reach your target market and increase sales
An event can be anything from a Gala Diner to celebrate an anniversary, a seminar, or workshop providing an insight and useful information to a 'full on' conference. It is simply an opportunity to get a collection of your customers or prospects in an environment, which is controlled by you - rather than an exhibition where you are just one of the players.
Events aimed at your customers can work even if they don't attend. They offer a chance to communicate with whoever in a no pressured exchange. What could be easier than calling an old or lapsed client and asking them to attend your event, no obligation - if done right it is very hard for them to resist. But if they do you have had the perfect opportunity to pick up on the relationship and the next call won't be so hard.
Events that are great for your external audience are
- Roadshows
- Open days
- Product launches
- Seminars
- Workshops
- Conferences
- Lunchen or diners
Depending on your circumstances, you may wish to encourage your external audience to your base, maybe you want to incorporate a factory or showroom tour. This is great if you have the facilities or your customer base is close by. If you want to take your event out on the road, you make it more accessible to a wider audience.
Whatever or wherever your event, if it is planned right and executed professionally it will provide you with the platform to:
- Revive lapsed and inactive clients
- Reach new clients
- Create networking opportunities
- Build relationships
- Increase customer retention
- Reward customer loyalty
Events to grow your business by rewarding your employees & improving staff retention
Recruitment is a hidden expense in most businesses but if calculated it could probably justify the cost of an event on its own. However, if you consider the positive affect that an event could have on your employees with relation to productivity, customer relations and a greater understanding of the business challenges - then you will understand why so many companies use events to communicate with their employees.
Events aimed at your employees can provide time for you to really understand the issues, get feedback on all aspects of day-to-day business, build relationships and break down barriers between departments. They can help you to communicate the bigger picture and the importance of all the links in the chain. Events which are great for motivating staff and building moral are:
- Team Building Events
- Creative Conferencing
- Motivate Through Training
- Christmas Parties
- Summer Barbecues
- Anniversary Celebrations
Whatever the size or needs of your business…..Quiet Storm has the answer.
We are experienced in creating and managing events that ensure you reach your target market with the right message. Working from a brief, we can help you establish a sensible budget and take care of as much of the project you feel comfortable with.
To arrange a no obligation FREE consultation please complete our enquiry form- stating which days and times would be most convenient for us to call you for a brief and informal chat about your requirements.
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